1. Brand Design
2. Naming
3. Art Direction
4. Motion Graphics
5. Packaging
6. Photography
7. Print Design
8. Presentations
Dichava offers a unique blend of natural herbs and flowers, designed as a healthier alternative to tobacco. Free from chemicals and addictive substances, it’s main focus is to reduce the harms of smoking traditional cigarettes. Every detail, from the hand-drawn logo to the visual identity, packaging and communication strategy, was carefully crafted to embody a fresh, youthful, and innovative spirit.
I managed every aspect of the Dichava project, from developing the marketing strategy and business model to designing the packaging and conducting consumer tests. I also designed the retail displays using reclaimed wood, reflecting the project’s core value of sustainability.
Throughout this process, I developed a deep connection with photography, a passion that has become a lasting hobby.