Agency: GRITO
1. Art Direction
2. Presentations
Eletrobras, now AXIA Energia, is a major player in Brazil’s energy sector. Its social channels cover a wide range of subjects, from renewable generation and biodiversity to national infrastructure, history and culture.
As part of the team at GRITO, I worked across research, content strategy and art direction, helping translate complex institutional topics into clear, engaging stories. I helped define the visual and narrative guidelines for the channels and created both always-on content and more distinctive editorial series, adapting the system to each subject while maintaining consistency.
I also developed presentations used for internal alignment, performance analysis and strategic decision-making.