1. Brand Design
2. Art Direction
3. Packaging
Gutenburg is a fictional artisanal burger brand developed for a design competition. The name became the starting point for an identity rooted in typography, drawing from the visual language of printing through a mix of letterforms, modular compositions and textured finishes.
I created the brand and packaging system around a bold color palette and a flexible collection of typographic elements. The pieces can be rearranged across patterns, packaging and communication, giving the identity an expressive, tactile quality while keeping it recognizable.