Agency: HUBBLE - ARTPLAN RJ
1. Art Direction
2. Motion Graphics
During Pride Month, Oi launched the Histórias de Orgulho Oi campaign on TikTok. This initiative invited the LGBTQIAP+ community to share their stories about how the internet has played a vital role in their lives, fostering pride and inclusion. By using Branded Mission, Oi encouraged creators to participate in challenges, set specific requirements, and promoted the best content to spread the message of inclusion and respect even further.
I contributed to the campaign by designing the visual elements and creating engaging motion pieces. This helped to maintain a cohesive and appealing aesthetic across all platforms, enhancing the overall impact and reach of the campaign.