Agency: HUBBLE - ARTPLAN RJ
1. Art Direction
2. Motion Graphics
O Criador is a Fortnite web series developed by Oi in partnership with Hero Base and Final Level. Across the series, eight players competed in Creative Mode to help build Bora-Bora, Oi’s branded map inside the game.
I coordinated the creative flow between the client and the production partners, translating Oi’s needs into clear direction and keeping the design consistent across deliverables. I directed the visual development, created motion pieces for social media and designed a set of stickers combining gaming references with the brand’s visual language and connectivity messages. The result gave the series a playful graphic layer that felt at home in the Fortnite universe.