Agency: HQT
Prumo’s 2018 World Cup campaign used the logic of a football team to talk about the skills that move a company forward. Leadership, communication, flexibility, strategy and focus became player profiles and positions on the field, turning corporate values into a more playful internal conversation.
I led the concept and execution across posters, email layouts, cards, pins and prizes. Bold color, layered photography and match-day language carried the idea through every touchpoint. The campaign was well received and became the beginning of a long-term relationship with the client.