Client: OI FIBRA
Agency: HUBBLE - ARTPLAN RJ

1. Art Direction
2. Real-time Content
3. Motion Graphics
4. Visual Guidelines

Oi no Big Brother Brasil 24

As a sponsor of Big Brother Brasil 24, Oi Fibra became part of the daily conversation around the show. With Twitter as our main channel, the project called for a fast and culturally aware approach, responding to events as they unfolded while maintaining a consistent brand presence.

I led a team of Art Directors through brainstorms, real-time production and approvals, working directly with the client and defining the visual guidelines for the content. One of the recurring series turned Oi’s sponsorship of the cinema segment into parodies of famous movie posters, generating strong engagement and interactions from the contestants’ official accounts.

According to Brandwatch, Oi ranked second in positive mentions and remained among the ten most mentioned brands by the BBB24 audience for eight weeks.

Since we were sponsoring the BBB's Cinema we ran with the theme and made poster parodies of famous movies. The series was a big hit on Twitter, getting a lot of engagement and even interactions from the Official Brothers' accounts.

Since our main channel was Twitter, we went with a cheeky style content full of meme references. The main goal was to make content that users would want to engage with and retweet, and we nailed it by jumping on the reality show's moments as they unfolded

ani

senior graphic designer and art director with 10+ years of experience in brand systems, social content and motion graphics. + 📍 Rio de Janeiro, RJ

graphic design art direction

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ldj.ana@gmail.com

senior graphic designer and art director with 10+ years of experience in brand systems, social content and motion graphics. +

📍 Rio de Janeiro, RJ